How do you engage people in a serious and sometimes gruesome subject without putting them off? With lively graphics and clear data. This public service campaign comes complete with street displays, hand-outs, business cards, a website, and cloth bags that are sold to raise funds.

Simplified elevation renderings and floor plans adapted from blueprints help potential buyers understand the offerings better, when photos and tours aren’t available.

Need marketing items? Agents provide the professional photos and I design postcards, flyers, brochure booklets and any matter of accompanying materials.

Zambezi is a domestic hotel chain focused on serving those families seeking an adventurous vacation without the expense of traveling abroad. Always located near an animal park or zoo, the Zambezi brand needs to be bright, inviting, and clean so patrons can feel relaxed and rejuvinated between their animal encounters.

Patterns, shapes and colors are used to resonate with children and adults alike. The "Hilo Hippo" logo is fun and friendly while paying homage to the African culture and the Zambezi River region. 

Small businesses are the backbone of economic vitality in both rural and urban areas. My greatest hope as a designer is that I can help small businesses find a place in the market for their products through the development of beautiful, compelling packaging. 

Serenity Spices were created with this in mind. As I developed this brand, I imagined the products sitting on the shelves of a winery gift shop or boutique stores in Small Town, Oregon. Visiting tourists would be compelled to purchase these herbs and oil to bring a little of beautiful Oregon home. Colorful photos, custom patterns, and hand-rendered type add to the unique, special feel of the Serenity brand.

elan magazine is for women of all ages, promoting healthy, vibrant living. The design of the banner evokes a feeling of natural living and elegance combined. Interior pages are uncluttered and spacious because, after all, aren't most of us busy enough without our reading materials being overly busy-feeling too?

Cover photography by Jenni Kupelian. Interior photos by Linda Cline.

Rebranding Yellow House Quilter and designing packaging for quilt patterns created an interesting set of challenges:

1.) The original brand centered around the large yellow house the client once lived in. The client wanted to keep the name the same but needed to update her brand. Solution: Make the identity about a yellow bird house—a neutral icon.

2.) Store racks contain hundreds of quilt patterns. How do we draw attention to these ones? Solution: Using lots of open white space to let the customer's eyes find rest on these packages.

3.)  How do we create an interesting package without overshadowing what really needs to be the star of the show—the photographed quilt itself? Solution: Develop unique and modern "cut-out" graphics to frame the quilt picture.

Wanting something to replace the ordinary wine gift bag, I designed these unique carrying tubes and illustrated them with Oregon wildlife. While out for a day of wine tasting, the customer can carry several tubes full of wine in one hand, replacing the bulky corrugated box as well. Complimentary cards can be used with the gift tubes or separate.

I LOVE chocolate! I don't think I can stress that enough. And when I spend a premium price for a candy bar, I don't just want delicious chocolate—I want to feel like I am having an extraordinary experience, starting with the packaging.

The design for Shukalata chocolate bars will make the customer feel like they are getting a bit of middle eastern culture with their chocolate. Warm colors, detailed hand-rendered patterns, and interesting type all work together to transport you to another place.

These custom mask units can be seen at Walnut City Lanes in McMinnville, Oregon. The lower units have iconic places, attractions and folklore from the area. The upper unit is a rendering of the nearby Portland skyline. Each mask unit is 12 feet wide, printed on vinyl.